“OUR STORE BEGAN AS, AND WILL ALWAYS BE ABOUT BEING COMFORTABLE. COMFORT SHOULD NEVER BE COMPROMISED IN FASHION. WITH DENIM AS THE FOUNDATION AND ADDING IN A COOL GRAPHIC OR BEAUTIFULLY DESIGNED TOP- OUR PIECES ARE SELECTED TO TIMELESS. WE HAVE ALWAYS STAYED TRUE TO THE IDEA THAT EACH WOMAN HAS HER OWN INNER BEAUTY AND WE LOOK FOR PIECES THAT HELP ENHANCE THAT."